Cutting costs tops PWC list of top 10 healthcare issues for 2010

According to PricewaterhouseCoopers cutting healthcare costs will be a top priority among the industry for 2010.  You don’t need to be a rocket scientist to know that the cost of providing medical care rarely decreases. So lets see what 2010 will bring. The proof will be in the pudding.

Healthcare Finance News

Diana Manos

NEW YORK – Squeezing every penny out of healthcare costs will top the healthcare industry’s focus for 2010, according to PricewaterhouseCoopers.

“Healthcare typically lags trends in the business cycle by a year or more. While flat may be the new growth for other sectors of the U.S. economy, the recession could hit healthcare in 2010,” said David Chin, MD, partner and leader of PricewaterhouseCoopers’ Health Research Institute, in an analysis released Thursday.

“The primary emphasis for all healthcare organizations in the year ahead will be on reducing costs and creating greater value in the health system, a focus that will have a domino effect from one sector to another and redefine roles, responsibilities and relationships,” Chin said.

PricewaterhouseCoopers’ Health Research Institute publishes its list of top healthcare issues annually. According to researchers, the report includes trends affecting insurers, hospitals, physicians and other providers, pharmaceutical and life sciences companies, as well as the growing number of non-traditional market participants converging on the healthcare space.